IMPORTANCE OF HAVING A GOOD CORPORTE IMAGE AND REPUTATION

Mmary Pendo E.
PRM 42615
07/06/2016

THE IMPORTANCE OF HAVING A GOOD CORPORATE IMAGE AND REPUTATION

If you want to become successful in running your business organization, you have to make sure that you take good care of your image and reputation through effective corporate branding.

Bear in mind that even the most formidable business establishments can be brought down after facing a controversy. And this is considered to be extremely damaging as it has been proven that redeeming an organization's image is more difficult and costly than losing a good sales deal. If your reputation as a business owner is already ruined then you will have a hard time fixing the damage that this will cause to your entire organization.

Here are a few reasons why a good corporate reputation, image and branding is extremely important for your business.

The importance of having a good corporate image and reputation

1. Corporate branding is an effective promotional and marketing tool. If you serve your customers excellently, then expect them to always remember you. You will receive good feedbacks and this will help you generate more customers. Majority of the public will start spending their hard earned money on your products and services, but that will only happen if you are good enough at performing what you have promised to your previous customers. Another great thing about having a good corporate image is that you will no longer need to spend a significant amount of time trying to convince your potential customers to try out what you offer. Your previous customers who are greatly satisfied with your service will become your unofficial spokespersons. This will transform your business into one of the most trusted and respectable organizations in the industry.

2. A good corporate branding strategy put into action will reflect your credibility and integrity. Since your reputation is also your identity, you have to make sure that you brand your organization in the most credible way. Have  in your  mind that if your organization does not have credibility and integrity, then a lot of people will have a hard time believing you. It will also be extremely difficult for you to prove your integrity if the public hears your previous clients talking negatively about the services of your company. Because of this, you need to be very careful in performing all of your actions.
3. A good corporate brand establishes confidence, loyalty, trust and stronger customer relationship. When establishing an untainted corporate image, it is not enough for you to avoid scandals and controversies. It is also important for you to make sure that you meet the expectations of your clients. In order for you to effectively brand your organization and build an even better image, you need to constantly observe excellence and perfection.
Communication this goes to both external and internal publics means and ways that will ensure people access easily company's information can lead the public to have positive attitude towards an organization while if the communication system is not friendly to the public can be a reasons to the public to have little trust to an organization so is better to have good communication means that will make people or customers to feel are part of an organization.
Corporate social responsibility is another means which can build an organization image to the public and this depends on how you corporate with the community around you as an organization, how do you involve in different activities such as addressing challenges that the community around your organization for stance donating desks to the public schools some time helping to pay some amount school fees to the students who are not able to pay for themselves and other things that facing the community can increase trust and lead to earn more customers and sometimes those people can act as an ambassadors to advertise your organization service or products  to the new customers.
This will allow your clients to feel a stronger sense of security. It will also be easier for you to build an even stronger relationship with them. You can even expect them to recommend your business to the people that they know, thereby allowing you to expand your market.

These are just few of the many things that an effective corporate branding can do for your business. Considering all of these, it is just right for you to start looking for a way to effectively brand your organization and establish a good reputation in your industry.