Difference
of creative industry from the 'cultural industries'
There is often a question about the boundaries
between creative industries and the similar term of cultural industries. Cultural industries are best described as an adjunct
sector of the creative industries. Cultural industries include industries that
focus on cultural tourism and heritae,museums library.sports and outdoor activities and a variety of 'way of
life' activities that arguably range from local pet shows to a host of hobbyist
concerns. Thus cultural industries are more concerned about delivering other
kinds of value including cultural wealth and social wealth rather than
primarily providing monetary value.
The
creative class
Some authors, such as the American economist richard florida, argue for a wider focus on the products of knowledge workers and judge the creative class (his own term) to include nearly all those offering
professional knowledge-based services.
Difference
from the 'knowledge industries'
The term creative industries begins to elide with knowledge economy and questions of intellectual property ownership in
general.
The
creative class and diversity
Florida's focus leads him to pay particular
attention to the nature of the creative workforce.
In a study of why particular US cities such as San Francisco seem to attract
creative producers, Florida argues that a high proportion of workers from the creative class provide a key input to creative production, which enterprises
seek out. He seeks to quantitatively establish the importance of diversity and multculturalism in the cities concerned, for
example the existence of a significant public gay community, ethnic and
religious variety, and tolerance. (florida 2002)
Economic
contribution
Globally, Creative Industries excluding software
and general scientific research and development are said to have
accounted for around 4% of the world's economic output in 1999, which is the
last year for which comprehensive figures are currently available. Estimates of
the output corresponding to scientific research and development suggest that an
additional 4-9% might be attributable to the sector if its definition is
extended to include such activities, though the figures vary significantly
between different countries.
Taking the uk
as an example, in the context of other sectors, the creative industries make a
far more significant contribution to output than hospitality
or utilities
and deliver four times the output due to agriculture, fisheries and forestry.
In terms of employment and depending on the definition of activities included,
the sector is a major employer of between 4-6% of the UK's working population , though this is still
significantly less than employment due to traditional areas of work such as retail
and manufacturing.
Within the creative industries sector and again
taking the UK as an example, the three largest sub-sectors are design, publishing and television and radio.
Together these account for around 75% of revenues and 50% of employment.
The complex supply chains
in the creative industries sometimes make it challenging to calculate accurate
figures for the gross value added by each sub-sector. This is
particularly the case for the service-focused sub-sectors such as advertising,
whereas it is more straightforward in product focused sub-sectors such as crafts.
Not surprisingly, perhaps, competition in product focused areas tends to be more
intense with a tendency to drive the production end of the supply chain to
become a commodity business.
There may be a tendency for publicly funded
creative industries development services to inaccurately estimate the number of
creative businesses during the mapping process. There is also imprecision in
nearly all tax code systems that determine a person's profession, since many
creative people operate simultaneously in multiple roles and jobs. Both these
factors mean that official statistics relating to the Creative Industries
should be treated with caution.
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