DIGITAL HAS CHANGED THE WAY WE COMMUNICATE.

JACKSON ANETH BAPRM 3 REG NO 42565.

The Digital Age Has Changed Everything

To understand the workings of media, as McLuhan advised, one must also understand that the format, the medium, and the shape of the way we project, communicate, or demonstrate our ideas shapes the message itself.

Today’s digital devices demand our constant attention, completely changing the ways we interact, advertise, work, entertain, gain knowledge, conduct business, create, communicate and so much more.

Now, you can talk to anyone at any time. Ideas can flow quickly and are often quite explosive. Managers are finding they need to communicate with younger employees in a whole new manner.

Businesses that do not understand the explosive nature of the digital communication network can often find themselves struggling to catch up with a negative storyline.

If McLuhan conjectured that The goose quill put an end to talk,should we also ask ourselves,the internet put an end to what.

The digital revolution has given us the ability to easily copy and replicate things. While this maybe helpful in championing a product on the digital highway, it also means managers will need to work harder to protect their original ideas, product innovations, and copyrighted insights.

Culturally, digital has changed the way we identify with one another and form communities. While 20th century consumers bonded in tight knit neighborhoods.

Today’s target demographics gather together in far flung global communities. They can easily gather in chat rooms, YouTube communities, and online forums to share personal stories or provide advice.

Business managers will need to do more to ferret out these new communities in order to find advocates and influencers who can help them build a brand message.

As a result of photography’s, perpetuated by digitization, impact, we have become a much more visual society. Images and photography have become an integral part of our culture and understanding. In fact, Maria Popova took Susan Sontag’s On Photography and applied it to today’s media obsessed culture in.

The Susan Sontag Guide to Photography in the Age of Digital Culture.While Sontag observed that there are a great number of images grabbing for our attention,

photographs alter and enlarge our notions of what is worth looking at and what we have a right to observe,Popova concludes that events only happen now to be photographed and put on our timeline or profile,saying they were filled with notable moments.

Ultimately, having an experience becomes identical with taking a photograph of it, and participating in a public event comes more and more to be equivalent to looking at it in photographed form.

Now we are overrun with images, meaning that businesses will need to work even harder to stand out in a world of visual overload. Imagery and photographs used in communication and marketing must be clear, precise and meaningful. They need to add to the storylines that consumers are creating for themselves.

Digital Has Changed the Way we Communicate

The dynamics of communication change in cyberspace.people are more open and do not use as many filters as they would in face to face communications.Sometimes people share very personal things about themselves.

On the other hand out spills rude language, harsh criticisms, anger, hatred, even threats.This feeling of over familiarity confers undue credulity and equality on even the most pedestrian of bloggers.

No one knows your credentials or lack thereof, so you are taken as seriously as everyone else.

How can businesses stand out in what is now considered to be an equal playing field where everyone and anyone can create a website or blog, and say what they want.

Perhaps they can take a lesson from the way today’s celebrities, who are learning to interact with their fans in a whole new way. Prior to computers, magazines and cinema were the sole outlets influencing your perception of beauty.

Now, Stars lives are chronicled on a daily basis thanks to Twitter, blogs, online magazines and other easily attainable media, creating an almost intimate relationship between the public and the stars.

While stars and celebrity fan sites may be focused on perceptions of gossip, beauty and popularity, business managers can use these very same outlets to build similar, almost intimate relationships with the consuming public.