Research Solution for Communication Studies

Communications majors should start their research with Communication & Mass Media Complete (CMMC). This resource incorporates the content of CommSearch (formerly produced by the National Communication Association) and Mass Media Articles Index (formerly produced by Penn State) along with numerous other top journals in communication and media studies.

Comprehensive Coverage

CMMC offers full text and cover-to-cover indexing and abstracts for journals covering communication, mass media, linguistics, discourse, rhetoric, sociolinguistics, communication theory, language, logic, organizational communication and other closely related fields of study.

Many major journals have indexing, abstracts, PDFs and searchable cited references from their first issues to the present (dating as far back as 1915). In addition, CMMC contains a sophisticated communication thesaurus and comprehensive reference browsing.

Expert Advisors

With CMMC, users have access to thousands of author profiles which provide biographical data and bibliographic information for the most prolific, most cited and most frequently searched-for authors in the database.

To further develop and enhance this database, EBSCO has established two working groups of expert advisors represented by leading librarians, bibliographers and professionals in the areas of communication and mass media.

Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favorable point of view among stakeholders on which the company depends.^[1] It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethic. Corporate Communications help organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders. The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organization

By Lema Baraka