By Charles kulwa n reg no 42688

Global/local; media literacy for the global village

H marhall mc luhan believed that  the linking of electronic  information would  create  an  inter connected global village, by  collapsing  communication  space and time barriers thus enabling    people to interact and live on a global scale { Barnes , 2001 Mc luhan, 1962; Mc luhan & powers, 1989). Today the global village act as a metaphor for the complex interconnected electronic world that Mc luhan predicted would emerge  and provides a frame work for helping us analyze our relationship with the media today and most important prepare for the future(Gozzi, 1996; Mc luhan & Powers , 1989). 

 The globalization of the median, characterized by the internationalization  of television  programming ,worldwide internet  access, and cell phone technology, has indeed  connected the  world in unprecedented  manner. Because the media have often been identified as a super peer replacing traditional socializing agents [ Strasburge & kaszdin 1995). Attention must be given to the ramifications both positive and negative of hyper mediated world on youth. The evolution of the global village and its profound impact on youth ( world wide) through a discussion of how global and local interest in media saturated environment. We offer media literacy  education as means through which young global citizens can investigates this global village in order to become fully engaged yet autonomous members of both their local and global communities

The global village’ the media use today

Mc luhann might be amused, vindicated, or ratified knowing that the global village is open 2. youth  currently spend  an average  of 6.5 -8 hours  per day interacting with a  wide range of media  including television, magazine  videos games books radio the internet and cell phones (Robert, 2007) instead of teenagers because  they are always looking at or interacting  with some  type  of screen often  simultaneously ( Rushkoff,2006). For example, at least   81 percent of teens reported that they will engage  in some form of media  multi tasking, using  more than one  form of media at one  time  such as working on the computer and listening  to music or taking on telephone( foehr,2006) a number of recent reports provide  additional  supportive  data regarding this pervasive media use

While television remains the most used media, 3 plus hours per day, of general m (Robert, foer 2005), other media are when the television is off. (Then the television lowest rates of multi tasking occur during   television viewing) of these, digital media are playing an unceasingly predominant role

 Jack (2006) writes that the development of social media also contributed to the development of a participatory culture that extends beyond the position or downloading of media. for example ,teens reported  not posting media  but then also discuss what they have posted almost a  media  communication 47 percent of online teens have posted  photos  where  others  can see them, and 89 percent of those  teens who posted say that people comment on the images  at least some  of time ( lenhart 2007).