Mgema Musa Zephania
PRM 42615

Corporate communication is a management function or department, like marketing, finance, or operations, dedicated to the dissemination of information to key constituencies, the execution of corporate strategy and the development of messages for a variety of purposes for inside and outside the organisation.
                   OR
Corporate communication is a set of activities managing and all internal and external communication
This communication  aimed at creating favourable point of view among stakeholders.

Elements of corporate communication

Corporate communication managers communicate  with stakeholders both internal and external such as staff, customers, the media, governments and shareholders.

The aim is to present a consistent, positive image to all stakeholders.

The corporate communications department tries to ensure that what the organization says about itself is matched by what it does.

The corporate communications function, which might be carried out by a single person or a large department, comprises several

The internal element of corporate communications focuses on aligning staff with the organizational values and purpose. Activities include arranging staff conferences or regular  meetings with senior managers, sharing stories on the company intranet or in the company newsletter, and organizing award schemes to reinforce organizational values.

Internal communications often liaise with media relations; sharing positive media coverage internally is a way to raise morale.

Media relations professionals ensure that the organization as a whole is represented positively in the media.  Corporate communications team is on the task when the company's reputation is on the line with the risk of negative coverage if a product has a fault.

Public affairs, organization in every sector are subject to laws and regulations at the local, state, and federal level. The job of public affairs staff is to put forth the organization  case for amendments to proposed or existing legislation, and in some cases, to campaign for new laws. Public affairs staff often work with media relations to run integrated campaigns.

Investor Relations the purpose of investor relations is to reassure shareholders that their investment in the company was a wise move, and that they should continue to hold onto their shares, if not buy more of them. The emphasis of communications is on the financial success of the company and the decisions it makes that will lead to growth.

The investor relations team produces regular financial and management reports and briefs for the financial media. The equivalent function for nonprofit organizations is donor relations. In this case, the communications department relays the message that donors gave their money to a good cause and that their money is not being wasted

Corporate communication strategic
Plan
1. Identify the purpose of your communication: why do you want to communicate and what do you expect to get out of it for your business

2. Identify your target audience: to whom do you want to communicate Which target audience might benefit the most from your information

3. Design your message: what do you want to talk about what are the content, mood and language of your message.

4. Identify the channels: reach your audience by placing your message where they will read it.

The basis of corporate communication is all about the above four key elements for getting your message across.

1. Check your resources: do you have the budget and the right  people in place for your communication campaign

2. Anticipate issues and obstacles: draft a crisis plan so you’ll know exactly what to do when a crisis occurs. Who takes responsibility for what.

3. Identify your relations with media, consumers, clients, suppliers and other stakeholders: who will help you spread your message

4. Create an action plan: bring all previous steps together, and take action.

5. Evaluate your corporate communication strategy: make it