By Charles kulwa n reg no 42688

New media

The term new media refer to those digital media which are interactive, in corporate two way communication and involves some form of computing as opposed to old media, such as the telephone, radio and TV. these older media, which in their original incarnation did not require  computer technology, now in their present configuration make use of computer  technology as do so many other technologies, which are not necessarily  communication media like refrigerators and motors cars. Many new media emerged by combining an older medium computer with computer chips and a hard drive. We have surrounded the term new media with quotation marks to signify that they are digital interactive media. When we use the term new media without quotation marks we are generally denoting media, which are new to the context under discussion. To better illustrate the difference in the terminology we can say that today all media are new media. we can also say in 1948 that TV could be classified as part of the new media of its day but not as new media as have defined the term above.tv integrated with a computer to form a digital video  recorder  such as TiVo system  can be on the other hand, classified as an example of the new media

Some authors describe new media as the ability to combine text, audio, digital video, interactive multimedia, virtual reality, the web, email, and the cell phone, PDA like the palm pilot or blackberry, computer applications and any source of information accessible by some personal computer. lev Manovich for one describes new media as  new cultural forms which are native to computer or rely on computers for distribution, websites, human computer interfaced, virtual worlds, multimedia, computer , computer animation ,digital video, special effects in  cinema and net films interactive computer installations

Botler and Grusin (1999) defines ne w media interns of remediation. We call the representation of one medium in another remediation and we will argue that remediation is the defining characteristics of the new digital media; they then go on to say that all mediation is remediation. If this is the case how does one distinguish new media from old media? In fact their idea originates with Mc luhann who observed that the first content of a new medium some older medium

A similar problem arises when Botler and Grusin make the excellent point that old and new media remediate or refashion each other mutually, what is new about new media comes from the particular ways in which they refashion older media and the ways older media refashion themselves to answer the challenges of new media, once again this statement does not tell us which are the new media and which are older media and amounts to defining new media in terms of chronology. Their statement contains a truism however, that applies to the relation of newer and older media through the ages. The written word refashioned spoken word and spoken responded.