Corporate
communication in digital age
Man has evolved over
time. This period of evolution has been categorized based on various categories
such as Stone Age, Ice Age, Bronze Age and others. Today we are living in the
Information Age. Every living person is in need of some or other kind of Information.
Information is needed to be a winner. Communication is essential to share
information.
Different companies use different types of communication styles based on the size of the company, area of operation, number of employees/constituencies and others. Few of these styles are discussed below:
Corporate communication in digital age
Globalization: This trend is followed by companies whose operations are carried out all over the world. This style reduces cost, allows access of information and increases speed of communication and also stresses on growth. This trend is followed to improve international transportation and communication, in search of new markets.
Diversity: This trend is observed due the diverse work force in companies. People migrate from different places of the globe into areas where job opportunities are more and which offer growth in their career. This way, people from different locations, cultures, traditions speaking different languages are seen working in a single company. To facilitate communication in such a company, the diversity trend is followed. This style of communication fosters unity, and also helps in time management.
Flexibility: This trend is observed due to increased need of customized goods, increased diversity in work place and also the increased pace of technology and the markets. Flexibility trend allows better flow of communication, better inter-departmental relationships, saves time and also increases employee performance.
Flat: This trend is followed in companies with fewer levels of management. This trend allows easy communication, easy decision making and low cost management. Workers are empowered to make decisions.
Networked: This trend allows departments within a company to share information quickly. It allows direct communication across unit & firm boundaries, ignoring chain of command, cross-unit team structures, outsourcing & downsizing, strategic alliances with competitors and others. It also brings about flexibility and promotes faceless communication. It also helps employees to work as group by the use of group wares, client-server and distributed computing. It also gives way for customization and decentralization.
Different companies use different types of communication styles based on the size of the company, area of operation, number of employees/constituencies and others. Few of these styles are discussed below:
Corporate communication in digital age
Globalization: This trend is followed by companies whose operations are carried out all over the world. This style reduces cost, allows access of information and increases speed of communication and also stresses on growth. This trend is followed to improve international transportation and communication, in search of new markets.
Diversity: This trend is observed due the diverse work force in companies. People migrate from different places of the globe into areas where job opportunities are more and which offer growth in their career. This way, people from different locations, cultures, traditions speaking different languages are seen working in a single company. To facilitate communication in such a company, the diversity trend is followed. This style of communication fosters unity, and also helps in time management.
Flexibility: This trend is observed due to increased need of customized goods, increased diversity in work place and also the increased pace of technology and the markets. Flexibility trend allows better flow of communication, better inter-departmental relationships, saves time and also increases employee performance.
Flat: This trend is followed in companies with fewer levels of management. This trend allows easy communication, easy decision making and low cost management. Workers are empowered to make decisions.
Networked: This trend allows departments within a company to share information quickly. It allows direct communication across unit & firm boundaries, ignoring chain of command, cross-unit team structures, outsourcing & downsizing, strategic alliances with competitors and others. It also brings about flexibility and promotes faceless communication. It also helps employees to work as group by the use of group wares, client-server and distributed computing. It also gives way for customization and decentralization.
Lema Baraka(42592)
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