CORPORATE COMMUNICATION

Corporate Communications Course and Class Descriptions

Laizer Edwin n Baprm 42691

Corporate communication deals with the exchange of business information within and outside an organisation. It is a managerial discipline, closely related to public relations, marketing, organisation and leadership and human resources. Corporate communication involves mostly preserving a coherent corporate identity and promoting a positive brand icon.
Professionals in business communication draft communication strategies, formulate briefs and speeches for managers, write press releases, handle media relations, deal with corporate responsibility and conduct, improve interpersonal and inter-departmental communication, and many more.
Corporate communication study programmes are typically offered as part of communication studies departments of universities, together with programmes in strategic and business communication, integrated marketing communication, public relations, journalism, human relations, rhetoric and public advocacy, and others. Corporate communication courses aim to improve the knowledge and skills of students such as effective written and oral communication, business acumen, ethical awareness, digital strategies, or flexible thinking.
Graduates in the field will be prepared to work as communications specialists in business, industry, public administration, and non-profit organisations. Career prospects include various positions such as: business spokesman, marketing specialist, technical copy writer, public speaking trainer, publicity manager, campaign director or media planner.

Corporate communication courses can be taken as standalone courses or as part of certificate or degree programs, and these can be found at both the undergraduate and graduate levels. Keep reading to find out further details. 

Essential Information

Within corporate communications classes, students focus on the management, strategic planning, and implementation of marketing, communication, and public relations techniques all to resolve corporate dilemmas. Corporate communications courses can be found within bachelor's and master's degree programs in such majors as communications and public relations. The field may be offered as an area of emphasis or the primary area of study.

List of Courses

Organizational Communication

This course studies communication that occurs within an organization, or business. Participants learn to identify and solve communication problems within a company. Because the course discusses how communication theories are applied in business contexts, a background course in general communication and theory may be a prerequisite. Although organizational communication is frequently a required course, some programs offer it as an elective.

Communication and Leadership

Students in this class learn how to use communication skills to encourage teamwork. They study charisma and public speaking skills. Some versions of this course examine communication technologies. Instructors also elaborate on how to achieve the goals of an organization through the effective use of leadership.

International Corporate Communication

Some degree programs will offer a course in corporate communication that emphasizes international considerations. Students discover the cultural, political and legal factors that impact business correspondence on a global level.

Communications Ethics and Law

Through this course, students learn the legal regulations and ethical guidelines that govern the communications world. Individual laws and case studies will be examined. Students will review professional codes of conduct and have the opportunity to develop their own ethical codes.